City Invests in Marketing Activities to Drive Visitation
Waynesboro, VA – The City of Waynesboro invests annually in tourism-related business events and projects through their grant program, “Building Opportunities to Support Tourism (BOOST).” City businesses and organizations are invited to apply for up to $3,000 to support eligible activities such as festivals and events intended to entice visitation while offsetting associated marketing, design, and printing costs. Funds are limited to new and existing tourism-related endeavors taking place within the City of Waynesboro between July 1, 2023 and June 30, 2024.
“Tourism plays a vital role in Waynesboro’s local economy,” says Stephanie Duffy, Project Manager for Waynesboro Economic Development & Tourism. “We are excited to offer the BOOST Grant Program once again to provide support for event organizers as they continue to grow and improve their programs which drive visitation to Waynesboro.” Total tourism spending in Waynesboro was up 41.6% for 2021, totaling $66,921,392 and supported 731 local jobs.1 BOOST Grants will assist local tourism partners by enabling them to expand their marketing reach beyond the local area and continue to grow their events.
Full details and requirements of the grant are included in the application, which is available for download on the City’s Economic Development site (waynesborobusiness.com/boost-tourism-grant/). Completed applications are due by noon on Friday, July 28, 2023 to the Tourism Office. A committee will review the applications and make determinations for grant awards by Friday, August 10th.
12021 Direct Visitor Impacts for Virginia Localities, Virginia Tourism Corporation