City Invests in Marketing Activities to Drive Visitation
Waynesboro, VA – The City of Waynesboro invests annually in tourism-related business endeavors, events, and projects through their grant program, “Building Opportunities to Support Tourism (BOOST).” City businesses and organizations were invited to apply for up to $3,000 to support the marketing of eligible activities such as events, festivals, and initiatives intended to increase tourist traffic. Funds are accessible for new and existing tourism endeavors taking place within the City of Waynesboro between July 1, 2023 and June 30, 2024.
“We are excited to have the opportunity to support projects in Waynesboro that draw visitors from outside the region through the BOOST Grant Program,” says Stephanie Duffy, Project Manager for Economic Development & Tourism for the City of Waynesboro. “We look forward to partnering with local tourism businesses and organizations to help expand their marketing reach and draw more visitors to Waynesboro by showcasing some of the great attractions and events we have.”
Visitor spending in Virginia reached $30.3 billion in 2022, exceeding pre-pandemic levels by 4.4%. The travel and tourism industry plays an essential role in the state and local economy. This year’s BOOST grant program is a testament to the importance of Waynesboro’s tourism industry, and the City’s commitment to seeing it grow.
A four-person committee comprised of city employees and a representative from the Virginia Tourism Corporation met to review the nine applications received for the program. This year, $15,000 in total funding was awarded to seven applicants. The Bowman House B&B, Virginia Chili, Blues & Brews Festival, Fall Foliage Art Show, Lightwell Survey Winery, Virginia Reggae Freedom Festival, Waynesboro Riverfest, and the Virginia Institute of Blacksmithing will each receive funds from the grant.