Grow Waynesboro Wednesdays

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Starting February 2025, the City of Waynesboro launched Grow Waynesboro Wednesdays, a new pilot program designed to provide free mentoring and resources to entrepreneurs every Wednesday afternoon. The “Grow” in Grow Waynesboro stands for Guidance, Resources, Opportunities, and Work, and we’re thrilled to partner with some outstanding organizations to support the growth of Waynesboro’s small businesses and entrepreneurs.

Here’s how it works:

First, Third, and Fourth Wednesdays: From noon to 4 p.m., a service provider or mentor will hold open office hours at the Waynesboro Economic Development & Tourism Office (301 W Main Street). No appointments are required, but you’re welcome to notify us in advance and share any specific questions you’d like help with by emailing .

Second Wednesday of Each Month: Join us for special presentations and technical services tailored to meet the needs of local entrepreneurs.

Don’t miss the opportunity to connect with mentors and resources that can help take your business to the next level!

January 2026 Schedule

January 7, 2026 – Shasta Weeks, GARCC
January 14, 2026 – Kelli Weaver, VTC
January 21, 2026 – Diane McCarthy, SBDC
January 28, 2026 – Ross Gulotta, SCORE

Our Providers & mentors

Shasta Weeks, a Waynesboro native, manages membership at GARCC, helping businesses connect, grow, and thrive. From educational workshops to advocacy, she can guide you through membership options tailored to your needs. Have questions about joining, updating your directory listing, or boosting your business? Shasta’s your go-to resource!

Kelli is the regional Destination Development Manager for Virginia Tourism Corporation (VTC). She can provide guidance to needed resources, educational opportunities, planning, and technical assistance to municipalities, tourism organizations, and current and potential tourism businesses. She can also answer questions about VTC’s upcoming grant programs.

Diane brings years of experience in marketing, retail, and business ownership to her role as an SBDC advisor. From restaurants to nonprofits, she helps businesses create sustainable action plans. Her free consulting services are open to start-ups and established businesses alike.

Ross has 40 years of business leadership experience and offers free mentoring through SCORE. He specializes in business planning, operations, and financial literacy. Whether you’re starting or scaling, Ross is ready to help with tailored advice to fit your goals.

Our Generous Sponsors

Sponsorship Information