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Tourism Revenue Reached $36,282,493 in Waynesboro in 2017

WAYNESBORO – Data released by the United States Travel Association (USTA) reveals that all regions in Virginia posted an increase in tourism revenue last year.

According to the US Travel Association, tourism in Virginia generated $25 billion in travel spending. Tourism also supported 232,000 jobs in the Commonwealth and $1.73 billion in state and local taxes. The increase is largely attributed to Virginia’s tourism development all around the state, including: new hotels, restaurants, agritourism, craft breweries, wineries, distilleries, cideries, sports, outdoor recreation, festivals and events, music venues, wedding venues, meeting and convention venues, attractions and so much more. Virginia’s changing tourism product makes the Commonwealth a destination for authentic travel experiences and thriving communities.

Tourism was again an important contributor to the local economy in 2017. Tourism revenue for the City of Waynesboro reached $ 36,282,493, a 2.7% percent change over 2016. Local tourism-supported jobs totaled 371 while local tourism-related taxes were $ 1,205,463. All data was received by the Virginia Tourism Corporation (VTC) from US Travel Association and is based on domestic visitor spending (travelers from within the United States) from trips taken 50 miles or more away from home.

“We’re excited to see accelerated tourism growth for 2017. The impact of recent attractions like the Wayne Theatre and Basic City Beer Company, is starting to be reflected in tourism-related taxes. The opening of Blue Ridge Bucha this year should strengthen these numbers,” said Assistant Director of Economic Development and Tourism, Courtney Cranor. “Projects in the works such as the Virginia Natural History Museum and the Blue Ridge Children’s Museum will be important components of continued growth in tourism expenditures.”

“Our tourism industry is an important and vital component of economic growth and job creation in Virginia,” said Brian Ball, Secretary of Commerce and Trade. “As the tourism sector continues to grow and new product is developed, our communities across the state become even more dynamic and vibrant. Tourism is fortifying towns and cities across the Commonwealth, engaging and unifying our communities, and making it easy to for travelers to discover for themselves why Virginia is for Lovers.”

For a video on Virginia’s record-breaking year, click here.

The Virginia Tourism Corporation is the state agency responsible for marketing Virginia to visitors and promoting the Virginia is for Lovers brand. Virginia is for Lovers is the longest-running state tourism slogan in the country. Virginia is for Lovers will celebrate 50 years next year, and promotes the state as the ideal destination for loved ones to completely connect on a great vacation. Virginia is for Lovers was named one of the top 10 tourism marketing campaigns of all time by Forbes and was inducted into the National Advertising Walk of Fame in 2009.

Plan your next vacation in Virginia. Visit to discover why Virginia is for Lovers.


The Virginia Tourism Corporation receives its annual economic impact data from the U.S. Travel Association.  The information is based on domestic visitor spending (travelers from within the United States) from per-person trips taken 50 miles or more away from home. Detailed economic impact data by locality is available on under Research.


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